The four-page briefing paper from the CASM project has now been published, along with the main research report. These follow the detailed literature review published a few weeks ago.
Here's the short summary:
- Social media has not been adopted as widely by community organisations as might have been expected. This study explores the gap between claims for the transformative power of social media, and its use by grassroots community groups and organisations in England. It concludes that social media makes too many demands – in terms of skills, time, and the demonstration of impact – to make its adoption sufficiently straightforward for community organisations.